Dentsu, the Tokyo-based parent of 360i and Aegis Media, this morning announced the launch of the Dentsu Audience Network, a new agency trading desk … Read the whole story
Visual IQ, which supports analytics and attribution modeling to understand how media performs, will integrate BlueKai's data on millions of unique consumers. The partnership … Read the whole story
Marketers have begun to reap higher returns from the amount spent to advertise on Facebook's site during the holidays, but can the platform do … Read the whole story
The head of the Senate Commerce Committee, Sen. Jay Rockefeller (D-W.Va.), says he is "revolted" when data brokers offer to sell lists of "genetic … Read the whole story
In the race to develop a programmatic infrastructure to buy and sell TV viewers the way agencies and trading desks now trade the right … Read the whole story
Social media marketing continues to grow and mature -- and it's doing so at the expense of display marketing. More than a third of … Read the whole story
Twitter's plot to dominate social chatter around TV has a new twist -- a television series in the works based on Nick Bilton's bestselling … Read the whole story
Revenue for the three broadcast network-owned digital video platform, Hulu, will soar over 40% by the end of this year, hitting $1 billion. Much … Read the whole story
In order to enlarge its content, video search engine blinkx has expanded its partnership with independent video producer REV New Media. The tie-up translates … Read the whole story
In-app video ad platform Vungle has brought on a trio of veterans from companies including Microsoft, Facebook and Disney to help the start-up ramp … Read the whole story
As we wrap up the holiday season (and indulge in bad puns like "wrapping up the holiday season") I must say that in the … Read the whole story
The "new" programmatic direct transaction model follows the same pricing mechanism as the traditional guaranteed inventory model. Thus, buyers find themselves in an automated … Read the whole story