That's according to a survey just released from the World Advertising Federation and management consultant The Customer Framework. Most respondents said they were unprepared … Read the whole story
Too many marketers misunderstand programmatic buying, and as a result become overwhelmed, overpay, and lose bids they should have won. Although more than $3.5 … Read the whole story
Despite being referred to as the do-not-track law, the California measure doesn't force companies to honor people's do-not-track requests. Instead, AB370 amends a 10-year-old … Read the whole story
The joint effort of comScore and the Coalition for Innovative Media Measurement's measurement service has been expanded. The service, formerly called Project Blueprint, now … Read the whole story
Magnetic has opened its first international office in London and appointed Luke Hayter country manager to run the sales and marketing office. Further expansion … Read the whole story
This year, Visible Measures says in a blog post, 30 brands have released more than 40 campaigns of pre-game content online. It all looks … Read the whole story
Being seen on the big screen during the Super Bowl is not the only video strategy marketers are going with this year. Video ad … Read the whole story
Success means doing better than before or achieving something desired. In business, some call it winning. This year, San Diego-based search agency Covario can … Read the whole story
To hear most agency heads tell it, firms must be physically present in the lives of their clients. If that means opening a satellite … Read the whole story
Marketers have learned that brand-oriented content can deliver ad messages to engaged and interested consumers, and this practice will likely continue to grow in … Read the whole story
Programmatic buying has vaulted to the forefront of digital media in the last year, and is poised for more growth in 2014, by all … Read the whole story