Just months after giving iVillage notice, NBCUniversal is ditching DailyCandy and Television Without Pity. Unlike iVillage, which NBCU said would live on as part … Read the whole story
Appealing directly to e-commerce and gaming firms, Twitter is reportedly readying a new app-promoting ad unit. Once clicked, the units will take users to … Read the whole story
- COMMENTARY
You can now buy media in hundredths of a second, so why not make the ad creative reflective of trending data such as likes … Read the whole story
A federal judge has tentatively approved Google's controversial $8.5 million settlement of a class-action lawsuit alleging that the company violated its privacy policy by … Read the whole story
"Social media is becoming a significant source of traffic across the Internet, as consumers increasingly use sites like Facebook, Pinterest or YouTube more as … Read the whole story
"Get them while they're young." It's a maxim that companies and marketers have long held dear. A series of studies shows just how far … Read the whole story
It's the second deal that SapientNitro has done for a creative agency this year, following its January acquisition of multicultural specialist La Comunidad. Read the whole story
- COMMENTARY
The notion that media owners might sell media directly to brand marketers on a widespread basis has always seemed improbable to us. Google's rise … Read the whole story
