Following months of testing, Google is upgrading Nielsen's Online Campaign Ratings from an experiment to a bona fide form of trading currency across its … Read the whole story
With the help of NBC Universal Television and New Media Distribution, Hulu is refreshing its library with all prior seasons of "The Mindy Project," … Read the whole story
A federal judge has signed off on PointRoll's settlement of a class-action lawsuit stemming from allegations that it circumvented Safari users' no-tracking settings. Read the whole story
OMD has won the PetSmart media planning and buying assignment after a review, the agency has confirmed. The client's media account was previously handled … Read the whole story
AwesomenessTV, the multichannel YouTube outfit acquired last year by DreamWorks Animation, is acquiring Big Frame, another YouTube network of more than 300 channels,for $15 … Read the whole story
The social-marketing space is little less crowded now that Mass Relevance has agreed to merge with Spredfast. Taking the Spredfast name, the two firms … Read the whole story
London-based mobile marketing agency Somo on Wednesday announced securing $5.5 million in in follow-on funding from MMC Ventures and other private investors. Read the whole story
Centro's SiteScout, a demand-side platform (DSP), on Wednesday announced it has upgraded its software to allow advertisers to buy online video via real-time bidding … Read the whole story
Facebook claims no connection between its work on Graph Search and the company's new crop of search engine marketing experts, but the recent group … Read the whole story
COMMENTARYGoogle said Wednesday that the type of campaign advertisers use to create and manage product listing ads (PLA) on the back end will transition … Read the whole story
COMMENTARYAmong the initial wave of companies embracing iBeacon is mobile shopping platform InMarket. With its iBeacon system up and running, the company today named … Read the whole story
