Ever since Facebook opened up the news feed to advertising, display ads on the right side of the page have become also-rans in the … Read the whole story
Vine and Instagram have become the social marketing tools of choice when it comes to short-form video. The two are often mentioned together, as … Read the whole story
Speaking at MIPTV this week, the CEO of Publicis Groupe said that despite the dramatic and ongoing shift in dollars from analog to digital, … Read the whole story
Mobile ad platform TapSense on Wednesday announced it has created a fund to coax mobile publishers to use real-time bidding (RTB) to sell their … Read the whole story
Ride-sharing service Lyft was hit with a potential class-action lawsuit for allegedly running an "aggressive marketing campaign" that sends people unwanted SMS messages. The … Read the whole story
Globally, mobile advertising grew sequentially by 35% in Q1 2014, and 135% compared with the prior year. Mobile search advertising contributed 25% to the … Read the whole story
The aim is very much in earnest: To encourage consumers around the world to sign a petition (hosted on Change.org) that will be sent … Read the whole story
With marketers constantly struggling to reach audiences across devices, it is becoming increasingly important to understand the ins and outs of cross-screen advertising. While … Read the whole story
Marketers concentrate on analyzing consumer behavior, but what part does the behavior of brand marketers play when they attempt to connect with existing and … Read the whole story