WPP's Kantar Media on Wednesday announced its foray into programmatic through a number of partnerships that will allow publishers to display their available programmatic … Read the whole story
Blogs devoted to disseminating information to the public are entitled to the same rights in libel cases as mainstream media companies, a Florida appellate … Read the whole story
Brands have already flocked to Facebook-owned Instagram, but could end up focusing even more on the photo- and video-sharing platform to counter the shrinking … Read the whole story
Vserv.mobi on Wednesday announced the availability of Search Intent Ads -- or search ad formats -- into its mobile real-time bidding (RTB) exchange. The … Read the whole story
The agency known for its shopper-marketing expertise is changing its name from Mars Advertising to The Mars Agency. It's also extending its focus beyond … Read the whole story
Advertisers are getting better at connecting with potential and existing customers through search and social campaigns, even on mobile. Marketers spent 26% of budgets … Read the whole story
The IAB and the MRC are both leading the charge for viewability in display advertising, but the only way this initiative will take hold … Read the whole story
More than half (57%) of U.S. smartphone owners who see in-app ads find them interruptive, and only 20% think the ads are relevant to … Read the whole story
Not too long ago, Will Doherty speculated what digital advertising will be like once cookies are past their peak.There's no doubt that cookie pools … Read the whole story