Expanding its video advertising operations, Facebook has agreed to buy LiveRail, a video advertising supply-side platform (SSP). LiveRail helps publishers serve better video ads, … Read the whole story
The report, "Hyper Music Millennials - Marketing and Meaning," also says there's a downside: free things are undervalued. And Millennials are overwhelmed by the … Read the whole story
The mobile social network Path wants to immediately appeal a recent decision allowing consumers to proceed with a lawsuit accusing it of sending unsolicited … Read the whole story
Steep growth in mobile advertising will help push total U.S. ad spending this year to its biggest increase in a decade. The 83% rise … Read the whole story
Barton F. Graf 9000 is GoDaddy's new U.S. AOR. Both the domain registrar company and the agency are known for their quirky, offbeat sensibilities. … Read the whole story
"One of the best approaches to finding an acquisition partnership is to not look for one," said George Michie, Rimm-Kaufman Group co-founder and chef … Read the whole story
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Perhaps the appetite for video is boundless. Two new reports on video consumption suggest that consumers do indeed want video in many forms, judging … Read the whole story
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GroupM's recent announcement that they plan to pull out of all open exchanges by the end of the year is surprising in some ways … Read the whole story
