Facebook has rolled out cross-device reporting for ads, allowing marketers to see how people are moving among devices and across mobile apps and the … Read the whole story
Omelet Co-founder Steven Amato has started Contend, described as a "content incubator" that will produce an array of content for brands and consumers. Read the whole story
Dating site eHarmony should stop advertising that it has been responsible for more happy marriages than other dating sites, the Better Business Bureau's National … Read the whole story
ChannelAdvisor on Wednesday reported July search performance for ecommerce, and Amazon and eBay reported same-store sales, which has become a metric for marketers looking … Read the whole story
Bob Liodice, President of the Association of National Advertisers, rejected assertions by his 4As counterpart Nancy Hill that marketers were largely to blame for … Read the whole story
Top cable networks' ratings continued their decline, which started at the end of April -- down 6.8% in July to 18.17 million 18-49 viewers … Read the whole story
Square just got a big new competitor. Amazon on Wednesday announced its expansion into mobile payments with a new point-of-sale (POS) service that combines … Read the whole story
Disappointing second-quarter sales results -- combined with the news that all retail sales barely gained in July -- have some observers nervous about retail … Read the whole story
AudienceXpress, a TV audience-buying platform, has partnered with TubeMogul, a programmatic ad platform for digital video. The partnership will allow advertisers using TubeMogul to … Read the whole story
With lots of money passing through mobile commerce, there's also a large amount behind the scenes flowing into it. I'm talking about the investment … Read the whole story
The new survey results from AOL, which reveal that 90% of ad buyers are using programmatic in some capacity, brought a few things to … Read the whole story