Tumblr is partnering with Ditto Labs to help the photo-analytics start-up track brand logos that show up in user posts. Tumblr is positioning the … Read the whole story
AppNexus, a programmatic ad platform, on Monday received a $60 million investment from a Boston-based public equity and asset management firm. The investment values … Read the whole story
Looking to deliver more granular insights to CPG marketers, Nielsen Catalina Solutions and set-top box TV researcher FourthWall Media announced a deal on Monday … Read the whole story
A coalition of television broadcasters is asking a judge to prohibit Aereo from operating its streaming video service anywhere in the country. The broadcasters … Read the whole story
Some 63% of marketers plan to improve marketing strategies through customer segmentation and targeting, but only 6% see themselves as leaders in Big Data … Read the whole story
The top areas of projected media budget growth over the next year are social advertising and online video (71% of marketers project growth in … Read the whole story
Shift, a marketing software company with a focus on social, on Monday announced the appointment of Andrea Wolinetz as VP of agency partnerships, a … Read the whole story
Those evil bosses are at it again: more employers plan to begin or increase their monitoring of employees' social media use and other personal … Read the whole story
Last week, Nancy Hill, of the 4A's, wrote an op-ed on Wall Street Journal's CMO Today blog explaining why agencies are not in a … Read the whole story