Growing TV-media measurement company Rentrak continues to add millions of TV set-top boxes it can access -- double its levels of three years ago. … Read the whole story
Google will change the way it reports click-to-call data in AdWords API through reporting in mobile campaigns. The move, which takes effect in late … Read the whole story
Call it a bluff, but millennials say they are determined to take back their digital privacy -- and in the process, reshape the entire … Read the whole story
Twitter, Yelp, Foodspotting and other app developers are asking a federal judge to dismiss a lawsuit accusing them of violating iPhone users' privacy by … Read the whole story
Orion Holdings, part of IPG Mediabrands, has appointed Sally Preston president, North America of its media investment arm Orion Capital. Preston previously worked at … Read the whole story
Razorfish, a Publicis Groupe company, has expanded its long-term relationship with Citi, making the agency responsible for paid media and search engine optimization in … Read the whole story
While the concept of content marketing has been around for decades, developments in the native advertising (or sponsored content) space have focused on standardization … Read the whole story
Travel is just one of the markets that technology has made more perfect. And when I say "perfect," I use the term in its … Read the whole story