Global mobile real-time bidding (RTB) spend increased 69% in Q2 2014 compared to Q1, according to Smaato's most recent Global Mobile RTB Insights report. … Read the whole story
Millward Brown announced Tuesday the acquisition of InsightExpress, which focuses on media analytics for brand marketers. It puts new technology including programmatic measurement, talent … Read the whole story
Instagram is raising the stakes in mobile video with a new app that aims to make every user a mini-Spielberg with tools like tracking … Read the whole story
Pinterest will launch Tuesday its first global business tool in 31 languages that analyzes pinning behavior in profiles and boards. The platform will allow … Read the whole story
Twitter, Path and other tech companies are asking a federal appellate court to make it harder for consumers to win class-action lawsuits over unwanted … Read the whole story
Twitter on Tuesday further expanded its ad network with the addition of 12 markets in Central and Eastern Europe, as well as Portugal. In … Read the whole story
The United States National Security Agency (NSA) has built an information-sharing database that allows intelligence community analysts from across the U.S. government to access … Read the whole story
Advertising Age has posted an article that covers the convergence of programmatic technologies and native advertising, and what brands can do to "remain human" … Read the whole story
Programmatic advertising has gotten a lot of press recently. Many companies in the category are getting funded by VCs, and one has even become … Read the whole story
Are you in a bad relationship with your attribution model? There may be several issues at play here, from the cost of using more … Read the whole story