While the ad industry has embraced conventional audience ratings as a method for determining the reach of their online ad campaigns, new trend data … Read the whole story
Aereo says in new court papers that it's entitled to continue operating, and argues that it's now entitled to a compulsory cable license, which … Read the whole story
Led by expected growth in political advertising on TV stations this fall -- and steady national cable TV gains -- total TV advertising is … Read the whole story
Siding with Yelp, a federal appellate court on Tuesday ruled that business owners couldn't proceed with allegations that the company "extorted" them by manipulating … Read the whole story
It's the latest in a string of M&A deals in South Africa, one of the fastest-growing advertising markets with projected growth of 20% this … Read the whole story
As part of its broader social marketing strategy, Netflix is now encouraging users to recommend particular TV shows and movies to friends and family … Read the whole story
Triton Digital this week unveiled its new Triton Advertising Platform to help digital audio publishers monetize their audiences for both live and on-demand streaming … Read the whole story
Television advertising is the standard bearer for "traditional" trading, but marketers are rapidly introducing new technologies to make TV ad-buying new again. How well … Read the whole story