Mobile analytics company Tune, formerly HasOffers, has tapped Truste veteran Saira Nayak to serve as chief privacy officer. Nayak, who joined the 215-employee Tune … Read the whole story
With the relaunch, Microsoft is promising a simpler buying experience for advertisers across platforms, including personal computers, mobile browsers and native mobile apps. MSN … Read the whole story
AOL is expanding its lineup of rich media mobile ads with a new full-page, interstitial unit aimed at attracting brand advertising dollars. The new … Read the whole story
The Boston-based running gear brand has named Mechanica its Agency of Record without a formal review. Olson was the incumbent. Read the whole story
Adjust, a Berlin, Germany-based app attribution and analytics company, on Monday announced it has closed a $7.6 million Series C round of funding. The … Read the whole story
For about a week this summer, my Facebook news feed was consumed by posts on just two subjects: people pouring ice water on their … Read the whole story
Much has been made over the last 12 months about the rise and rise of programmatic advertising: Its shady practices are scamming advertisers out … Read the whole story
Chief marketing officers plan to devote 21.4% of their total marketing budgets into social media spending over the next five years, according to the … Read the whole story