Google's YouTube will generate an estimated $1.13 billion in revenue from video advertising this year -- up 39% from last year, per research firm … Read the whole story
Specific Media has beefed up its TV audience targeting platform with the addition of audience data from media research firm Kantar Media and media … Read the whole story
Twitter, the microblogging giant, is selling $1.3 billion in convertible bonds, which will likely go to future investments and acquisitions. Twitter already snatched up … Read the whole story
Google has been hit with a lawsuit by app company SocialZoid, which says its 50-plus apps were wrongly removed from the PlayStore this summer. Read the whole story
Colenso BBDO has been dubbed the "world's smartest creative agency" by the World Advertising Research Center, which just released its Warc 100 rankings. Starcom … Read the whole story
People may opt to close an ad they see on Facebook for different reasons. Now the social network wants to better understand their thinking … Read the whole story
SpotXchange, the Denver-based supply-side platform (SSP) that was majority-acquired by European media company RTL Group this summer, this week made its first moves to … Read the whole story
Google, Bing, Yahoo and other engines continue to search for ways to keep consumers engaged longer without becoming a nuisance. Google Shopping ads, Flight … Read the whole story
Brand managers ask whether it's possible to launch branding initiatives programmatically, but I think that's the wrong question. What they need to ask is: … Read the whole story
Private marketplaces are widely seen as a hot opportunity for brands and advertisers. Here are a few ways that buyers and sellers can ensure … Read the whole story