Programmatic video ad platform Videology on Tuesday announced that it anticipates its 2014 revenues to approach $300 million, up from $135.5 million in 2012. … Read the whole story
While Retail companies continue to be the biggest spenders in the programmatic space, Consumer Packaged Goods (CPG) companies emerged as the second biggest spenders … Read the whole story
A second actor who appears in the 14-minute "Innocence of Muslims" video has sued Google for copyright infringement. Gaylord Flynn alleges in his complaint, … Read the whole story
Although proponents of over-the-top TV -- OTT platforms and services -- are seeing strong growth, there are some near-term impediments. Behaviorally, many media consumers … Read the whole story
Kenshoo on Tuesday announced acquiring Facebook Preferred Marketing Developer (PMD) Adquant in a move aimed at bolstering its social and mobile marketing offerings. Kenshoo, … Read the whole story
With the midterm elections on the horizon, political marketers are preparing to make use of programmatic buying to reach their audiences. A new STRATA … Read the whole story
To raise awareness of a new loyalty program, Expedia and ad agency 180LA are targeting those that will use these services most frequently: business … Read the whole story
People who use Facebook a lot are more likely to fall for phishing attacks, for example by giving up sensitive personal information like usernames, … Read the whole story
When the creative and the media align, mobile display and video campaigns outperform desktop. But it takes discipline, Millward Brown argues in its latest … Read the whole story