Adobe and Nielsen Tuesday announced a strategic partnership to build and support a cross-platform system for measuring online TV, video and other digital content … Read the whole story
The effort, which will include TV, cinema and out-of-home advertising (to make its appearance in November), is designed to build awareness and showcase the … Read the whole story
Vdopia, a mobile video ad firm and supply-side platform (SSP), on Tuesday announced the launch of a programmatic ad platform exclusively for mobile video … Read the whole story
Three West Virginia residents have sued broadband provider Frontier for allegedly delivering far slower speeds than it advertises. The consumers say that Frontier advertises … Read the whole story
Some 300 O&M staffers have been assigned to the unit designed to help clients use data in creative and effective ways with a particular … Read the whole story
Tinder just revealed how it hopes to turn its popularity into profits -- and it has nothing to with advertising. Rather, the hookup app … Read the whole story
Yelp on Tuesday announced that users can now use the ratings and reviews service to book hotel rooms, in addition to things like ordering … Read the whole story
Political candidate only get to test out new technology and advertising every two years, making each midterm and presidential election a banner year for … Read the whole story
Conventional wisdom has it that the American political scene is becoming more polarized, with liberals and conservatives increasingly entrenched in their own views and … Read the whole story