While Twitter continues to struggle with broad consumer adoption, the microblogging giant has never been more popular among top brands. All told, 70% of … Read the whole story
While executives decline to disclose financial details, sources say M&C Saatchi will hold 33% of the company, with the remaining shares will be controlled … Read the whole story
A high-profile dispute between Wyndham Hotels and the Federal Trade Commission is heading to mediation, according to new legal papers. If a deal is … Read the whole story
Adform, a Denmark-based demand-side platform (DSP), on Tuesday announced the launch of a mobile ad platform, dubbed Adform Go. The platform is connected to … Read the whole story
Online shopping typically begins with a search. Macy's has rolled out an image-recognition search app similar to features introduced by Neiman Marcus earlier this … Read the whole story
The article "TRUSTe Settles Charges That It Misrepresented Practices," incorrectly reported that the FTC alleged that TRUSTe failed to conduct annual recertifications for around … Read the whole story
What, exactly, makes a digital ad creepy? This is a question many people would prefer to ignore, instead abandoning social media or even the … Read the whole story
"Programmatic direct" just took the lead against "programmatic native" in the invisible race for oxymoron du jour. The programmatic ad space took a step … Read the whole story