At least as community-building tools, marketers should forget about Facebook and Twitter. That's the crux of a new report from Forrester Research, which suggests … Read the whole story
Some believe the "cracks" in Google's search monopoly are finally beginning to show. The latest was announced Wednesday. The deal makes Yahoo the default … Read the whole story
The effort by adMarketplace to displace Google AdSense on publisher sites continues. The New York-based independent marketplace has added one more exclusive publisher relationship … Read the whole story
Online media ad revenue is on a path to steamroll TV ad spend. Or so says Forrester Research in a new forecast predicting that … Read the whole story
Programmatic technologies have changed the way marketers approach digital advertising, and now the latest alteration is underway: Marketers are shifting from the traditional RFP … Read the whole story
Sen. Al Franken (D-Minn.) has asked Uber's CEO to clarify the company's privacy practices, including how it uses the "God view" tool, which reportedly … Read the whole story
Twitter has opened up its archives so users can now search every tweet ever made, giving them access to the more than half a … Read the whole story
While it often seems as though the entire U.S. has let holiday celebrations slip into October, new data indicates advertisers at least waited until … Read the whole story
The agency, part of Engine Group, will also be the digital and social media strategy AOR for Nestle Waters Direct Home & Office Delivery … Read the whole story
But the number of "maybes" -- those who say they will base their decision to brave the crowds on whether or not they see … Read the whole story