Called Search-As-Signal, the tool -- which will be incorporated with Mindshare's The Loop real-time marketing process -- will help brands track fast emerging trends, … Read the whole story
As marketers become more aware that Web site visitors never see many of the ads served on publisher sites, verifying that someone actually saw … Read the whole story
A surge in foreign acquisitions of U.S. entertainment and media companies -- as well as U.S.-based companies acquiring overseas companies -- has been seen … Read the whole story
Online video distributor FilmOn X is a "repeat infringer" with a "long history of violating copyright owners' exclusive rights," the broadcaster Window to the … Read the whole story
The agency will become the European arm of ICUC, Dentsu Aegis Network's existing UK-based social media shop. Established in 2002, Tempero employs more than … Read the whole story
Fox Television Stations has tapped LiveRail, the video ad supply-side platform (SSP) recently acquired by Facebook, to help its local stations monetize their respective … Read the whole story
First off, the sky isn't falling, and TV isn't going bye-bye. However, the market continues to shift ever closer to digital, and smart brands … Read the whole story
Google said Thursday it will update its partner program to combine its existing programs for Apps, Chrome, Cloud Platform, Maps and Search. The move … Read the whole story