A social media campaign for The Topps Company's Ring Pops candy violated children's privacy laws, a consortium of watchdogs allege in a new complaint … Read the whole story
Telemundo and Mashable are joining forces to create a new Spanish-language content hub, "#ElPulso via Mashable," centered on a dedicated page on Telemundo.com powered … Read the whole story
The CMO Council's survey, with Nielsen assisting, finds marketers are running 33% more digital ad campaigns than direct response and that overall, marketers are … Read the whole story
Reflektion has developed a visual site search tool for ecommerce Web sites resembling a combination of Google's Autocomplete, Shopping, and Product Listing Ads on … Read the whole story
The agency confirmed that it would provide a range of services, including strategic planning, analytics, digital media planning and buying and social media, working … Read the whole story
140 Proof, a mobile ad targeting firm, on Tuesday announced a partnership with PubMatic, a supply-side platform (SSP), to allow advertisers to programmatically tap … Read the whole story
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Most marketers know that big data contains valuable information that, when used properly, can transform their marketing. The problem is that these large data … Read the whole story
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Email marketers are making more sophisticated use of data to anticipate their recipients' next move. Probabilistic modeling is telling brands when that email reader … Read the whole story
