Marketers are still struggling to get even half of their digital ads seen, but video viewability rates are steadily rising. Overall video viewability rates … Read the whole story
The selection came after a formal review. The assignment is effective January 1, 2015 and will be led out of Mindshare's Los Angeles office. … Read the whole story
Outdoor advertising and mobile devices are overlapping more and more, but not always in the ways you might expect. While many outdoor ad companies … Read the whole story
"That's an indication that consumers want a gateway to the content," Chen Zhao, director of analytics for the Marchex Institute, the data and insights … Read the whole story
Based in Boston, R24 develops branded content for companies engaged in the fast-growing real-time marketing space. The firm, with a staff of 23, also … Read the whole story
Allegations that Wyndham Hotels failed to take "reasonable" cybersecurity measures don't support the Federal Trade Commission's position that the hotel chain engaged in an … Read the whole story
As North America CIO, Michael is responsible for IT delivery in North America. From authorizations to dashboards to human resources to finance, he will … Read the whole story
Particularly among younger users, social networks have historically had short shelf lives. Fortunately for Facebook, however, Instagram's expiration date is nowhere in sight. The … Read the whole story
CBS finally announced the date yesterday, slotting Letterman's last "Late Show" on the final night of the 2014-15 season. It's a significant milestone in … Read the whole story
There's no doubt Baby Boomers have changed how endemic categories (e.g., health and finance) view and speak to older consumers, which has resulted in … Read the whole story