Despite the need for multiplatform campaigns as consumer habits change, only 27% of digital marketers participating in a survey say their company's online ad … Read the whole story

Another effort to change legacy local TV measurement systems now comes as three big TV station groups -- Fox, Tribune Media, and Univision -- … Read the whole story

Mobile phones without a Web connection are going the way of rotary dials and Members Only jackets. Worldwide, nine out of 10 phones will … Read the whole story

Sen. Al Franken (D-Minn.) is criticizing the car service company Uber for failing to fully answer questions regarding its privacy policies. Franken seems especially … Read the whole story

The Cary, NC-based attribution specialist will be integrated with iProspect and Rockett founder Mark Rockett will join iProspect U.S. as svp, head of attribution, … Read the whole story

Programmatic TV has dominated headlines in recent weeks, and though some contend it's still more talk than action, it took another step toward reality … Read the whole story

The actual number of posts featuring photos dropped year-over-year -- down from 75% -- as brands began to utilize links and, thus, rely a … Read the whole story

Instagram just debuted several new features, including 5 additional filters, the ability to upload slow-motion video, and real-time commenting. Per the latter innovation, users … Read the whole story

Deciding to take things one step at a time, the Interactive Advertising Bureau on Tuesday issued a "state of viewability transaction 2015" paper calling … Read the whole story

Google has become the latest company to explore the "buy" button on its search engine, as it looks to improve the e-commerce experience for … Read the whole story