After a challenging 2014, Microsoft is vowing to pick up its ad game over the next 12 months. Among other efforts, ad executives at … Read the whole story
Lending Club, the peer-to-peer network connecting borrowers with lenders, has formed a funding pilot program with Google to support eligible Google partners. The loans … Read the whole story
Mobile conversions make up only about 30% of all search conversions, although mobile marketing and the metrics to quantify campaigns are finally reaching parity … Read the whole story
"[Media consumption] is shifting from traditional TV to online streaming," Ted Marzilli, CEO of YouGov BrandIndex, tells "Marketing Daily." "These brands are in the … Read the whole story
The hotel chain Marriott said this week that it will no longer prevent guests from creating WiFi hot spots with smartphones or other personal … Read the whole story
Meetrics, a media measurement firm headquartered in Berlin, Germany, on Thursday announced it has received Media Rating Council (MRC) accreditation for its viewability product … Read the whole story
USA Network has ordered six episodes of the program that will be loosely based on the former agency CEO's life. It's expected to premiere … Read the whole story
Although plenty of people have opined that social media can be stressful and emotionally unhealthy, this actually isn't the case, according to the latest … Read the whole story
Can search engines help find customers? Traditionally, probably not. At best, search engines are brute force tools, often making users type in highly sophisticated … Read the whole story