As part of its emerging market strategy, Twitter has agreed to buy Bangalore-based mobile start-up ZipDial. Specializing in what is commonly referred to as … Read the whole story
Key over-the-air TV real estate has received heightened attention over the past few days. On the heels of Monday's announcement of a local TV … Read the whole story
The rise of programmatic advertising has created additional pressure on marketers to make audience data actionable, per a white paper that illustrates the daunting … Read the whole story
The latest News Feed tweak is intended to reduce the spread of posts that people have reported as "hoaxes." It adds an annotation to … Read the whole story
Google recently agreed to refund at least $19 million in order to settle "family fraud" charges that it unfairly billed parents for their children's … Read the whole story
Demand-side platform (DSP) MediaMath on Tuesday announced a partnership with Integral Ad Science, a media measurement firm. Read the whole story
Called the NBC Sports MatchMaker, the app is designed to help soccer fans, particularly fans of teams in the Premier League, for which NBC … Read the whole story
Ad tech firm Taykey on Tuesday announced it has received $15 million in new funding from Innovation Endeavors, Google executive chairman Eric Schmidt's venture … Read the whole story
Not so long ago, you would routinely hear predictions that social media was the customer service channel of the future -- but if that … Read the whole story
Google could be close to investing in a project that would support Internet access from space via satellite. The $1 billion infusion would value … Read the whole story