Facebook's small- and medium-sized business strategy appears to have achieved critical mass. In fact, the social giant says it has officially surpassed 2 million … Read the whole story
engage:BDR has formed a partnership with Neustar that will allow advertisers to reach 97.2% of adult American Internet users by targeting advertising more accurately … Read the whole story
Representatives for a group of young children are appealing a judge's decision to dismiss a lawsuit accusing Google and Viacom of violating a federal … Read the whole story
Google announced a deal Monday to acquire technology and intellectual property from mobile payments service Softcard that will integrate into its Wallet service. The … Read the whole story
Acxiom, a data management platform (DMP), on Tuesday announced the launch of LiveRamp Connect, the company's revamped data "on-boarding" solution that combines the best … Read the whole story
Google's call-only campaigns continue to spark buzz among advertisers. Some think consumers will be more inclined to call, rather than click -- especially from … Read the whole story
A little more than half of all premium long-form and live TV content comes through TV Everywhere-approved, advertising-based digital sites, according to a new … Read the whole story
Customer service is rapidly migrating from the telephone to an array of digital channels, led by social media, Web chat, mobile apps, and online … Read the whole story