The Federal Communications Commission voted on Thursday to impose net neutrality rules that prohibit broadband providers from blocking or degrading traffic and from creating … Read the whole story
Continuing its consolidation spree, Sprinklr just agreed to buy the social community software specialists at Pluck from media holding company Demand Media. In practical … Read the whole story
Magna Global reports today that U.S. media suppliers' advertising revenues grew by 3% in 2014 to $164 billion. 2014 was a particularly tough year … Read the whole story
Google announced a program Thursday that will allow mobile developers to advertise their apps in the Google Play. In the next few weeks, the … Read the whole story
PubMatic, a supply-side platform (SSP), on Thursday announced its annual revenue run rate has exceeded $130 million, an increase of 90% year-over-year. PubMatic also … Read the whole story
The campaign, from Atmosphere Proximity for the Partnership For Drug-Free Kids is targeted to teens and will be promoted via traditional TV spots as … Read the whole story
Viewability has been touted as the buzzword of 2015, but the truth is that the digital media industry is just starting to tackle the … Read the whole story
Facebook finally brings its Ads Manager into the app world. Aimed at small and medium businesses, the new tool provides design flexibility and more … Read the whole story