Google paid $25 million for the rights to use the .app top-level Web domain name, one of many the company aspired to gain, but … Read the whole story
Determined to "suck" less at protecting users from trolls, Twitter is rolling out another round of safety features. Starting Friday, the social network is … Read the whole story
AmeriFreight, a company that transports cars, allegedly boasted in its ads that it had "more highly ranked ratings and reviews than any other company … Read the whole story
My friend Cory Treffiletti asked in his SPIN column this week if I was "developing (a) data strategy?" Well, he wasn't asking me per … Read the whole story
Word-of-mouth marketing has been a big help to movies for decades. Now, with social media, many are looking to affix specific value to that … Read the whole story
This just in... literally, it's on the network morning news shows as we hold MediaPost's virtual presses to add this breaking story to this … Read the whole story
Harris reaped earned-media gold -- $51 million, according to an analysis by Vu Digital. The firm analyzed 18,094 frames of Oscar content, and identified … Read the whole story
AppNexus, an ad tech firm, this week announced that data from adsquare, a European mobile audience targeting company, will be made available to AppNexus … Read the whole story
Integral Ad Science, a digital ad measurement firm, on Thursday announced it has received accreditation from the Media Rating Council (MRC) for its video … Read the whole story
Google's YouTube still doesn't make a profit, although it pulled in a big $4 billion in revenue in 2014, up from $3 billion in … Read the whole story