Twitter is partnering with Foursquare to expand its location-based efforts. The microblogging giant believes that Foursquare can help it surface more geographically relevant information … Read the whole story
Media consumers have always mashed up and played with their content. But now publishers and marketers have the opportunity to help the audience reconstitute … Read the whole story
TV measurement continues to rapidly change, but traditional gross ratings points that rely on Nielsen viewers are small enough to create problems for networks … Read the whole story
The Federal Trade Commission is beefing up its technological expertise in order to examine how the Internet of Things, emerging payment systems and even … Read the whole story
Media company Cision reported Monday the acquisition of Viralheat, a social tool provider, for an undisclosed sum. The deal helps Cision build out its … Read the whole story
We talk about how change is impacting the core mechanics of how we do our jobs, upending our long-cherished metrics and data sets and … Read the whole story
AOL, one of a handful of ad tech players attempting to lead the charge in programmatic TV, on Monday announced it has bolstered its … Read the whole story
Further embedding itself into consumers' mobile lives, Facebook appears to be preparing an app for screening and blocking phone calls. The experimental program complements … Read the whole story
Everyday Health, provider of digital services for pharmaceutical companies, is acquiring Cambridge BioMarketing Group, which provides marketing solutions to launch and grow orphan and … Read the whole story
Programmatic audience exchange OpenX today unveiled a more aggressive method of tracking the quality of online audience impressions sold through its exchange, taking the … Read the whole story