Just weeks after confirming the acquisition of Periscope, Twitter has relaunched the live-streaming app under its little blue wings. The new app lets users … Read the whole story
For progressive digital publishers, it's no secret that technology is the key to competitive advantage. It allows publishers to differentiate content while also making … Read the whole story
PHOENIX -- In an important milestone for the burgeoning programmatic TV marketplace, ESPN will become the first major television network to provide a proprietary … Read the whole story
Targeting by location alone does not negate the need for audience targeting. Advertisers who are too focused on location may overlook the most basic … Read the whole story
Sinclair Broadcast Group, one of the largest U.S. TV station groups, is starting up a new digital division -- Sinclair Digital Ventures. The unit … Read the whole story
"'Curiouser and curiouser,' Cried Alice." Get ready to go down the rabbit hole and through the looking glass: Facebook is testing "spherical videos," which … Read the whole story
Neustar this week announced it has partnered with Nielsen to integrate Nielsen's Digital Ad Ratings data -- formerly known as Online Campaign Ratings (OCR) … Read the whole story
There are also "how-to" videos with Stewart voiceovers that demonstrate how to use the product to clean a vase and to eliminate odors from … Read the whole story
Google takes the No. 2 position in digital display advertising revenue behind Facebook, with its share of the U.S. market dipping from 13.7% in … Read the whole story
LinkedIn has agreed to resolve a class-action lawsuit accusing it of misappropriating users' names by sending email invitations to their friends, the company said … Read the whole story