To continue its aggressive expansion efforts, Sprinklr just raised another $46 million at a valuation of just over $1 billion. Sprinklr appears to be … Read the whole story
The online radio business is becoming even more crowded, with the announcement that hip-hop business mogul Jay-Z is launching Tidal, his own streaming audio … Read the whole story
IgnitionOne will release in April the ability to integrate first- and third-party data with its proprietary data management platform in hopes of allowing marketers … Read the whole story
Comcast Corp., the biggest U.S. cable operator, will invest $4 billion in a new "entrepreneurial" company led by its chief financial officer. Michael Angelakis, … Read the whole story
Starcom MediaVest Group on Tuesday announced the launch of SMG Maps TV, an addressable TV measurement product that it says links addressable TV ad … Read the whole story
Twitter on Tuesday officially launched Curator -- a real-time dashboard for publishers to monitor and manage tweets (and Vine videos) across media channels. It … Read the whole story
Sable, the Global CEO of WPP's global advertising network Y&R, told attendees at an IAB mobile conference in New York Monday that mobile is … Read the whole story
Sovrn, a supply-side platform (SSP), on Tuesday announced the launch of new video ad units that can be traded programmatically. Included is an in-banner … Read the whole story
The appointment comes after recent Havas content-focused deals with Universal Music Group and NewsCred, alliances that Marchi will oversee as he helps the agency … Read the whole story
Social media is emerging as a key way for politicians and political organizations to engage and activate voters. To better understand how politicians are … Read the whole story
Five African-American men in tights entertained a hotel meeting room full of journalists and assorted NBC cable execs Monday as NBC-owned Bravo, Oxygen and … Read the whole story