In a move that seems to reposition itself from its original intent of measuring the audiences of online advertising, Nielsen this morning announced a … Read the whole story
The number of marketing and media deals in the first quarter of 2015 was about the same compared to the same time period of … Read the whole story
Continuing to experiment at the intersection of mobile and video, Facebook is rolling out Riff -- a new app that lets friends collaborate on … Read the whole story
Google wants to rid ad-injecting extensions from its Chrome browser after finding that nearly 200 exposed millions of users to deceptive practices or malicious … Read the whole story
AdsNative, a supply-side platform (SSP) for native advertising, on Thursday announced it has integrated with Zemanta, a demand-side platform (DSP). Zemanta clients will now … Read the whole story
Without a loyalty program, it's nearly impossible for retail stores to track consumer online research or a click on a paid-search advertisement to an … Read the whole story
MarketShare, a marketing analytics firm, on Wednesday announced it has acquired DataSong, a San Francisco-based analytics tech company, for an undisclosed sum. DataSong counts … Read the whole story
He also lied about it under oath, according to Bankruptcy Trustee Sandra McBeth who is overseeing the KSL Media founder's personal bankruptcy case. McBeth … Read the whole story
Reebok joined the fragrance world with its debut scent swet. I bet it's heavy on the salt. The fragrance was created in the fitness … Read the whole story
Hulu has defeated a lawsuit alleging that it violated Web users' privacy rights by automatically transmitting the titles of videos they watched to Facebook. … Read the whole story
Display and video advertisement rely on accurate customer data in order to personalize emails and Web site pages, yet more than 71% of the … Read the whole story