This year, global ad spending on social networks will slow to 29% -- down from a growth rate of 41% last year -- according … Read the whole story
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There are a couple of points to be made about the metered pay model that I have yet to see addressed by newspaper execs, … Read the whole story
A judge has signed off on a deal requiring Google to pay $8.5 million for allegedly "leaking" the names of people who used the … Read the whole story
Gravity4, a San Francisco-based marketing firm, has announced its acquisition of Ezlike, a Brazil-based marketing technology company and Facebook Marketing Partner. Read the whole story
For CMT, the upfront message seemed to be: Country music is growing in mainstream popularity, which is why CMT should be on any advertiser's … Read the whole story
Online video advertising has become one of the hottest media on desktop and mobile, and Innovid plans to leverage that opportunity with a recently … Read the whole story
Search engines provide answers to questions that we don't know, and with a click or two confirm those we think we do. Numerous research … Read the whole story
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The concern over patent assertion entities -- a.k.a. patent trolls --- in our industry hit new heights of hyperbolic rhetoric when the ANA fired … Read the whole story
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What was once a place to collect or "pin" wedding inspirations, get-fit tips and home entertaining ideas to niche "boards" has become the next … Read the whole story
