Still experimenting with its messaging model, Twitter is making it easier for users to receive direct messages. Brands and individual users can now opt … Read the whole story
How does paid TV advertising affect a brand's earned social media? Drawing a direct link between the two, new research from Nielsen shows how … Read the whole story
Yahoo Labs has created an algorithm to detect anomalies in data streams that could help marketers improve search campaigns. The company's scientists developed the … Read the whole story
Native ad platforms are hurrying to incorporate viewability guarantees into their offerings. Most recently, Nativo announced it is partnering with Moat to guarantee 100% … Read the whole story
As part of the agreement, IPG Mediabrands said that various teams at its agencies and other operating units, which include Initiative and UM, would … Read the whole story
PwC says that the five key sharing sectors, which include travel, car sharing, finance, staffing and music and video streaming, generate $15 billion in … Read the whole story
Former Acxiom Chief Revenue Officer Nada Stirratt is joining location-based mobile ad network Verve Mobile as CEO. She succeeds Tom MacIsaac. Prior to Acxiom, … Read the whole story
Nielsen recently published a fascinating study called "Screen Wars, The Battle For Eye Space In A TV-Everywhere World." The title indicates how we as … Read the whole story
It seems as if the accessibility of big data enables all types of media trading, targeting and placement. Still, it was by talking to … Read the whole story