U.S. digital advertising revenue rose 16% to $49.5 billion in 2014 compared with the prior year, according to the IAB Internet Advertising Revenue Report … Read the whole story
Publicis Groupe's MediaVest will defend against a limited field that includes MediaCom, Carat and UM, which all have pieces of Coca-Cola in different parts … Read the whole story
Local media programmatic CPMs are less than half of local advertising sold directly from traditional sales executives -- but long-term programmatic has a bright … Read the whole story
Ahead of its first-quarter earnings, on Wednesday Facebook unveiled a new caller-ID and business directory app named "Hello." The app connects directly with the … Read the whole story
Search that contains an image continues to attract brands running ads on networks like Google, Bing and Facebook. Google Shopping Ads rose 37% in … Read the whole story
Google took wireless into its own hands Wednesday, with the help from partners Sprint and T-Mobile, launching a service allowing customers to pay only … Read the whole story
While the Interactive Advertising Bureau and PwC still don't break programmatic out as a share of total digital ad spending, the release of 2014 … Read the whole story
The major television broadcasters have agreed to accept $950,000 from Aereo to settle claims that the online video distributor infringed copyright by streaming TV … Read the whole story
COMMENTARYWhy on earth would I begin an RTBlog that way and how is it relevant to the programmatic marketplaces we cover? Well, normally, my … Read the whole story
- COMMENTARY
The digitization of the global consumer packaged goods (CPG) business is posing huge challenges for marketers. The most obvious is the scope of the … Read the whole story
