Perhaps the most concerning quote in all the copy devoted to cable channels dumping on Verizon for trying to do something everyone in the … Read the whole story
There are still significant challenges ahead as we transition from the traditional lean-back linear TV experience to the lean-forward, app and search-driven connected TV … Read the whole story
In marketing to Millennials, many brands focus on some obvious megatrends. These can be good for business but can also make a brand just … Read the whole story
Although the Comcast deal to take over Time Warner Cable is over, another major pay TV provider has quickly entered the picture, looking to … Read the whole story
The Association of National Advertisers and the 4A's Friday afternoon announced a new task force comprised of senior marketer and agency executives to take … Read the whole story
The Federal Trade Commission says AT&T shouldn't be allowed to immediately appeal a decision that allows the agency to proceed with a lawsuit challenging … Read the whole story
To sell the dream of location-based ad targeting, Foursquare has added several executives to its growing sales team. Andy Chapman, who most recently served … Read the whole story
Vungle has launched a London-based team of artists, filmmakers and interactive specialists to create video advertisements the company claims have some of the highest … Read the whole story
Research has shown that Americans have very negative perceptions of the artificial sweetener. "Aspartame is the No. 1 reason consumers are dropping diet soda," … Read the whole story
With online research influencing something like $1 trillion in sales, there are major opportunities for other segments that have trailed in the online arena, … Read the whole story
IPG's Q1 organic revenue growth bested both WPP and Omnicom (5.2% and 5.1%, respectively) and was well ahead of Publicis Groupe (1.9%). IPG Michael … Read the whole story