Twitter this week announced it has acquired TellApart, an ad tech firm specializing in cross-device ad retargeting. According to a Form 8-K filed to … Read the whole story
Nielsen, Roku, and Yahoo's BrightRoll made a series of separate announcements Thursday that aim to change the way marketers allocate budgets and buy advertising … Read the whole story
In the digital media era, magazine publishers are also video networks, and one of the biggest publishers is aggressively expanding its programming offerings. At … Read the whole story
"[Publishers] are embracing programmatic," asserted Jason Kint, CEO of Digital Content Next, at the Publishing Insider Summit in Key Largo, FL, this morning. "[But] … Read the whole story
Yahoo's BrightRoll, a programmatic video ad platform, on Thursday announced a new suite of tools that is intended to help its clients better measure … Read the whole story
The WPP CEO has retained his title as Adland's Pay King for 2014. He was the highest paid Adland chief in 2013 as well, … Read the whole story
Cablevision Media Sales, a unit of cable TV company Cablevision Systems Corp., has announced a data-driven tool that automates the planning of addressable and … Read the whole story
KEY LARGO, Fla. - Douglas Cohen, manager, digital marketing and SEO at ADT home security in Miami, spoke at MediaPost's Mobile Insider Summit about … Read the whole story
A year removed from the MRC lifting the advisory against transacting on viewable impressions (display), the discussion about viewability has reached a fever pitch. … Read the whole story
At NY Tech Day, billed as the world's largest tech event, the start-ups represented a wide variety of industries and human pursuits. A handful … Read the whole story