Dynamic creative optimization, the latest piece of the advertising supply chain to go programmatic, remains a hot industry topic -- especially since Adobe Systems … Read the whole story
Adzerk, an ad serving platform, is expanding to support programmatic trading, the company has announced. Adzerk is rolling out Adzerk RTB, an open supply-side … Read the whole story
Encouraging more brands and agencies to get in on the scanning action, Snapchat is now offering downloadable files and branding guidelines for Snapcodes, its … Read the whole story
The company spent $1.8 billion on advertising and marketing last year and $332 million on ads in the U.S., the latter figure according to … Read the whole story
Although Discovery Communications' U.S. networks were down in key prime-time viewers in its first-quarter financial reporting period, domestic advertising edged up 1%. Overall, Discovery … Read the whole story
"It's one of our first times going out there with a male-dominated epicurean experience," Chris Hornberger, Buick promotions manager, tells "Marketing Daily." "Our involvement … Read the whole story
In addition to his music and acting careers, he is the founder of 901 (the area code of his hometown, Memphis), which added the … Read the whole story
Brands use social media to market and advertise product and services, but miss the opportunity to direct consumers to specific locations like CVS, Wal-Mart … Read the whole story
Google has acquired the scheduling app Timeful to provide support for calendar and task management. With a focus on mobile, watchers will likely continue … Read the whole story
Richard III has been painted throughout history as a scheming, murderous wretch who backstabbed and connived his way to the English throne before dying … Read the whole story
It is 18 long - and short - months before the next major election. And while it's too early to predict the winners (though … Read the whole story