Venture capital investments dedicated to Internet and mobile search companies topped more than 50 deals in the past two years, per recent research. Venture … Read the whole story
Modern advertising is only possible when savvy publishers affording themselves all the tools available to create premium inventory which adheres to three main ideas: … Read the whole story
Along with the data, Google on Tuesday announced a series of tools and formats to support the shift. The AdWords features and Google Display … Read the whole story
The battle to own the "location graph" is in full swing. Google's investment in mapping every business, street and landmark on the earth has … Read the whole story
Facebook and IBM's Commerce division are teaming up for the sake of smarter ad targeting. Per the new pact, the work that IBM already … Read the whole story
New research shows a strong correlation between social engagement and higher tune-in rates. Users who click on shared content about a particular TV series … Read the whole story
Christophe Cases has been appointed CEO of the new unit, which covers China, Hong Kong and Taiwan. Based in Shanghai, he will report to … Read the whole story
Seven months into the syndication TV season, there are a number of gains among daily first-run TV shows -- in particular, game and talk … Read the whole story
Federal Communications Commission Chairman Tom Wheeler said on Wednesday that he is in favor of giving online video distributors some of the same rights … Read the whole story
Juice Mobile, a programmatic direct ad platform for mobile marketers, on Wednesday announced it has partnered with Krux, a data management platform (DMP). The … Read the whole story