The average viewability of video ads across the Web -- not including YouTube -- is 54%, and on YouTube it is 91%. It's no … Read the whole story
I read a byliner that said that the future of online advertising is not display, but native content distributed by automated feeds at scale. … Read the whole story
As part of its Discover service, Snapchat is preparing to sell 10-second ads for 2 cents per view. From straightforward advertising to branded content, … Read the whole story
National TV advertising may be taking a surprising turn -- slightly upwards. First-quarter estimates are tracking 3% higher, hitting $10.9 billion, excluding comparisons which … Read the whole story
PowerLinks, a programmatic native ad platform, and video ad tech company Unruly have announced a partnership to bring programmatic native video ad-buying to PowerLinks … Read the whole story
No surprises here: Newspaper publishers suffered another round of revenue declines in the first quarter of the year, continuing a trend going all the … Read the whole story
Advocacy group Electronic Privacy Information Center is asking an appellate court to revive a lawsuit accusing Google and Viacom of violating a federal video … Read the whole story
Interpublic has restructured two distinct agency network brands, blending Boston-based Mullen and London-based Lowe and Partners to form the Mullen Lowe Group, which will … Read the whole story
Do content scarcity issues continue going into this upfront? Need to have CBS'"Big Bang Theory," or NBC's "The Voice"? Some would say yes -- … Read the whole story
Screenvision, a cinema advertising company, this week announced a partnership with mobile engagement platform Sito Mobile to launch a new real-time ad targeting initiative … Read the whole story