Adding to its social marketing suite, Brand Networks has agreed to acquire rival Shift for $50 million in cash and stock. The deal means … Read the whole story
By now, as I have, you've read tens of thousands of words about the Verizon acquisition of AOL. Personally, I couldn't care less if … Read the whole story
Democratic lawmakers say the Federal Communications Commission should not loosen an anti-spam law that prohibits companies from sending unsolicited text messages to people's mobile … Read the whole story
Google's self-driving cars will roll onto public California roads this summer. The latest version lacks airbags and other federally required safety features, so it … Read the whole story
Comcast Corp.'s long-protected set-top cable subscriber box data -- highly desired by many TV research services -- is getting another release, this time as … Read the whole story
Merger and acquisition deals among communications-media-entertainment companies dropped to their lowest level in two years. The first quarter witnessed 198 deals -- due to … Read the whole story
Mobile as a percentage of all online interactions did not grow in the first quarter of 2015 -- showing signs that consumer use of … Read the whole story
The review is the first formal reassessment of the package goods giant's North America media agency assignments in over a decade. Publicis Groupe's Starcom … Read the whole story
More than a third (38%) of all consumers report that they view "organic" as a marketing term with no real value or definition, and … Read the whole story
It has only been two weeks since the Media Rating Council (MRC) issued its first guidance for a "mobile viewable" impression, but the ripple … Read the whole story