Google and Twitter have made it easier to find tweets on Google's search engine. The two companies struck a deal, announced this week, to … Read the whole story
Online content pirates make a nice living from digital advertising -- and a lot of this business comes from ads for premium brands that … Read the whole story
Retailers are driving the boom in programmatic ad spending, new research finds. This year, the U.S. retail industry will spend $3.71 billion to purchase … Read the whole story
Global digital TV homes will continue to soar in numbers in the next few years. While North America will show only modest growth, U.S.-based … Read the whole story
BASF spent about $22 million on ads in the U.S. last year, down from nearly $29 million in 2013. Worldwide ad expenditures weren't immediately … Read the whole story
Lycos, one of the granddaddies of Internet search, is putting its search engine and online advertising patents on the block. The intellectual properties being … Read the whole story
AdRoll, a retargeting firm, on Wednesday announced a new version of its bidding algorithm that it claims boosts viewability rates by 37% and click-through … Read the whole story
Kicking off the OMMA Programmatic Display conference at Internet Week New York Wednesday morning, Brian Zaben, VP and director of programmatic strategy and analysis … Read the whole story
Many Americans doubt that data about their Web activity will be kept private by online ad companies, social video sites and other Web service … Read the whole story
Premium-brand publishers, many of them household names, are driving their readers directly to startup competitors' sites for just pennies per click, by making outbound … Read the whole story
Twitter has unveiled a partnership with Google, allowing U.S. users to see relevant tweets in Google search results within the Google app and on … Read the whole story