In a last-minute flurry just before the long holiday weekend, three more multinational advertisers called media agency reviews -- pharma and health care giant … Read the whole story
I am scheduled to be the "parent speaker" at a dinner for the seniors graduating from my son's high school. This is like getting … Read the whole story
Traditional TV programmers and distributors continue to gain share and business from online video advertising. "Authenticated" viewing from MultiVideo Program Distributors (MVPDs) now accounts … Read the whole story
Native advertising platforms have been moving to address advertiser demands for more accountability around issues like ad visibility and user engagement. To that end, … Read the whole story
Tired of defending one bad management decision after another, early Twitter investor Chris Sacco is vowing to take the company to task. The critique … Read the whole story
Lotame, a data management platform (DMP), on Friday announced it has partnered with third-party audience data provider Eyeota to give its clients new targeted … Read the whole story
Millennial Media, a mobile ad exchange, has announced the appointment of Ernie Cormier as chief operating officer. Cormier was formerly CEO and president of … Read the whole story
AT&T, CenturyLink and a coalition of trade groups recently asked a federal appellate court to stay a portion of the Federal Communications Commission's historic … Read the whole story
In examining mobile advertising leaders, there are a few commonalities among them that would suggest a recipe for good mobile media investment. These buyers … Read the whole story