Amidst concerns about viewability of advertising on digital platforms, a new survey of advertising agency executives says that confidence in digital video advertising value … Read the whole story
While most people try to avoid running in circles, marketers are always striving for it. They are on a never-ending quest to sustain a … Read the whole story
Evolve Media, a digital publisher with lifestyle brands including Crave Online and Totally Her, on Tuesday announced it has acquired Martini Media, an online … Read the whole story
In December of 2013, the National Telecommunications Information Administration announced an ambitious plan to convene privacy advocates and industry representatives in order to forge … Read the whole story
Apple will become a news aggregator when it launches its News feed app in U.S., U.K., and Australia with iOS 9. It's similar behavior … Read the whole story
21st Century Fox has made it official: Rupert Murdoch will leave his post as chief executive officer on July 1. Murdoch will hand over … Read the whole story
Connexity added a lead-generation network to its coffer with Tuesday's announcement it will acquire PriceGrabber to gain more insight into consumer behavior through shopping … Read the whole story
Pandora on Tuesday announced it has made all of its smartphone and tablet display inventory available for programmatic buying. The move comes six months … Read the whole story
Four Democratic lawmakers are urging PayPal to back away from its plan to require users to consent to receiving autodialed text messages and robocalls. … Read the whole story
Encouraging users to do more sharing, Facebook just released Moments -- a stand-alone mobile app for people to share photos from particular events. Moments … Read the whole story