I wonder a lot about our industry from that proverbial 40,000-foot level. What I see worries me. I see two heavily charged currents traveling in opposite directions, causing our industry to feverishly tread water while appearing like we're moving forward. And I wonder if click-through yields for display advertising have diminished because consumers are tired of clicking ads closed they never asked to be opened? Is it possible that consumers are revolting from clicking on ads because we continue to serve revolting ads?