I am not looking for a simpler time. Nor am I a Luddite; but I'm also far from a tech enthusiast. I don't carry a "berry" or any type of handheld device beyond my cell phone. I read way too much email as it is, so my excuse for not getting one is to avoid feeding my own habit. Jeff Einstein, who used to write regularly for MediaPost, would write passionately and convincingly that we use media the way addicts use drugs.