The online advertising industry is ground zero for industry analysts who make ridiculous predictions to attract attention. Worse, it is a vicious cycle. The bigger the prediction, the more likely it is to be quoted by venture capitalists, reporters, industry pundits, and CEOs of start-ups looking to raise funding. The more you get quoted, the more reports you sell. So analysts are incentivized to produce ambitious, if fictitious, numbers. Invariably, financial bubbles get created because people ignore fundamentals and start using questionable math to justify their own logic.