Should I write about apps? About behavioral targeting? Ad networks and privacy? Should I write about pay walls? New device form factors? Should I write about new content display software platforms? About content distribution? Net neutrality? None of these things are as important, nor as difficult, for the vast bulk of publishers, as sales. For most publishers, sales aren't growing fast enough. Publishers are challenged by how to push or pull their salespeople to become more effective -- and, in particular, how to get out from behind the "RFP cycle."