Results for 2011
- Making A Living On The Privacy Fault Line
- One summer I earned money by knocking on the front doors of houses with concrete curbs. I would ask whoever answered if they would like their house number painted on their bare curb, "so your house will be more easily spotted in case of any emergencies." Those who said yes paid me after approving my work.
Now imagine if I were paid directly by a company like Target who, in return, received information about the shopping habits of residents living in the homes whose curbs were painted. Imagine further that local police departments allowed me to paint these curbs without ...» 0 Comments
- Don't Blame Bartz
- The problem at Yahoo was not Bartz, but the Yahoo board of directors. Remember that Bartz was hired to pacify angry shareholders, furious that Yahoo's board was delusional enough to turn down a $47.5 billion acquisition offer from Microsoft. Two years later, Yahoo trades at a third of that price. The company lost $30 billion because Yahoo's board failed to recognize what type of company they are running. Despite its sprawling Silicon Valley campus, and loads of talented engineers, Yahoo is not, and never was, a technology company.» 0 Comments
- Why Bartz Lost
- >Carol Bartz lost her job recently as a consequence of failing to get Yahoo's advertising revenue growing. How did Yahoo, with all its hundreds of millions of users and billions of page views to sell to advertisers, fail to grow in the last year? Simple. It lost the positioning battle, the struggle for a positive place in the minds of advertising buyers, where the bulk of Yahoo's revenue is derived. Without a positioning that captures the imagination of the market, Yahoo ad revenue flat-lined while it grew for others.» 0 Comments
- Woe The Digital Sale: Have I Jumped Too Often?
- Question from a seller: I keep hearing that the market is heating up, and I'm starting to get calls for interviews. What is weird is that companies are questioning why I have been a seller for so many different companies in the past years. Isn't it expected in the Internet business that people jump around? How can I position myself as the best candidate in light of these questions?» 0 Comments
- Woe The Digital Sale: Cleaning Up The Trash Talking
- Question from a media seller: In an industry where your reputation means everything, how can you abate the damage that someone else is inflicting on your personal brand via gossip and comments to others? When working closely with a "mean girl," how do you circumvent (i.e., avoid) the punitive nature of this person?» 0 Comments
- Ten Things I Think I Know
- With respect and attribution of this column's title to Peter King of Sports Illustrated, here are ten things I think I know.» 0 Comments
- Where the Small Businesses At?
- If local advertising is the future, where are all the customers? $137 billion will be spent in local advertising this year, yet only $22.9 of it will be online, according to BIA Kelsey Group. That's a pretty small pie on a relative basis, cut into several smaller pieces. For online publishers reliant largely on display advertising to keep the lights on, these are not encouraging numbers. What gives?» 0 Comments
- There Is No Secret Handshake
- My salespeople have an automatic advantage," said the CEO of the behavioral ad network. "My salespeople talk to advertisers and agencies about the client's customers and how to reach them. That is an advantage because their own needs are precisely what clients and prospects want to talk about." This is a stark contrast to media properties who open the conversation talking about their own audience, which the buyers don't directly care -- about.» 0 Comments
- Woe The Digital Sale: No Fun At All
- Question from a buyer: I'm a 24-year-old digital media planner. Why does everyone make fun of me?» 0 Comments
- D.N.T. Is Full Of B.S.
- Evidon hosted a consumer privacy conference on July 19 in New York City, which I attended. The conference agenda centered on "our" industry's self-regulatory program called "Do Not Track" (D.N.T.). The experts on the panels were incredibly well-spoken, extremely well-educated on the subject matter, seemed like very nice people -- and, for the most part, were all full of b.s.» 0 Comments
