• The Most Important Person In Online Publishing
    Who is the most important person in online publishing? Any guesses? Let's start with the wrong answers first. It's not Mark Zuckerberg or Sheryl Sandberg. It's not Larry Page or Sergey Brin, either.
  • An Educated Sales Force Always Wins
    It's no secret that digital media is a fast-paced, constantly evolving marketplace, which for salespeople can be a daunting task or even a roadblock when it comes time to close a deal. That's why, in my opinion, education is one of the single most important tools that a salesperson should have in his or her toolkit.
  • U.S. Digital Publishers Extend Revenue Streams Abroad
    The U.S. publishing industry has shifted to align with the active digital consumer, increasing the sharing of exclusive content online and over mobile devices. This shift has also changed what readers expect from publishers and how they want their information distributed. But are publishers not thinking big enough? What about the increase in global digital consumers?
  • Here We Go Again
    Today's date creeps up every year, kidnaps my subconscious, and dumps it unmercifully back to that day. My memories are as clear as the sky that dreadful morning.
  • Watch Out For The Impending Click Drought
    Everyone in California has been focused on the water drought -- and we should, because it's real and potentially a long-term problem. But in the digital world, both content and commerce companies need to be worried about the impending click drought. I can hear you saying it now: "Oh good, one more thing to worry about. What's next, meteors?" But hang with my apocalyptic concerns for a minute.
  • Do-Not-Track Will Benefit Our Whole Industry
    I recently published an article in the Wall Street Journal suggesting that current efforts to protect consumer privacy in digital media were falling short. In any industry, it's always better to be self-critical, perhaps overly so, rather than to assume one's efforts are perfect. I suggested that a more vigorous "Do-Not-Track" (DNT) system might be part of the answer. Some in the industry took strong exception to my thoughts. Fair enough. But let me take just a few minutes to further clarify the points made in my original article.
  • Can You Smell That?
    What bothers me the most about the online advertising industry is the amount of bullshit we shovel into it. Maybe you can make a case this stink permeates all of advertising, but it sure does smell in our little corner of the ad world.
  • Who Gets First Look?
    Advertisers, DSPs and agency trading desks are asking publishers for the first look at publishers' inventory. These clients, in return for bigger buys, are looking for integrations into the ad server rather than private deals through an SSP. The dilemma for publishers is deciding who, among multiple buyers, will get access to the first look.
  • Problems And Predictions
    Even companies that make billions of ad dollars have problems. The question is how much these problems will impede future growth. Here are the problems the biggest names in online publishing not named Google face, and what their futures could look like.
  • Three Steps To Cross-Device Success For Publishers
    The benefits that come with leveraging cross-device identity for advertising are well known. Cross-device campaigns lead to better targeting, stronger campaign metrics, and higher return on ad spend for advertisers, plus better user experiences, higher engagement, and more value from users as they move across screens. But even with the knowledge of these benefits, many publishers haven't fully embraced cross-device data. When publishers don't have insights about their users, they struggle to maximize the value of their mobile and desktop inventory.
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