• Kim Dotcom's Kiwi Political Party Could Herald Seismic Shift In Global Politics
    Without trying to be insulting, I'm guessing you don't follow the politics of New Zealand all that closely. Yet it's worth paying attention to the currently unfolding New Zealand election. Beyond the center-right National Party and the center-left Labour Party, beyond the Greens and the Conservatives, a new party is emerging -- the Internet Party -- and it may herald a fundamental shift in politics as we know it.
  • If You Are Against This, You Are Probably One Of The People Killing Advertising
    I have a very simple proposal: Let's rate the impression.
  • CMOs Should Be Responsible For Revenue, Too
    The most effective, and valuable CMOs of the future will also be responsible for revenue, including direct sales and channel sales. I challenge any CMO in the industry to defy that prediction.
  • I Dare You To Get To 10%
    Lately I've been describing myself as the Robin Hood of marketing. If I look back at my four books, they all have a common theme of stealing from the rich and giving to the poor. Or, in marketing speak: budget optimization (sounds less daring when you put it that way).
  • The Real Problem In Advertisers' And Agencies' Battle For Talent
    Last week, Nancy Hill, of the 4A's, wrote an op-ed on Wall Street Journal's CMO Today blog explaining why agencies are not in a position to attract and afford the kind of talent Wall Street and Silicon Valley can. She noted that the average annual starting salary in an advertising or media agency is between $25,000 and $28,000, while Google, Microsoft or management consulting firms pay between $70,000 and $90,000. The problem, according to her, is that clients keep squeezing fees. She asks marketers to stop this trend in order for agencies to have a better chance of competing in ...
  • Online Journalism Has A Behavioral Science Problem
    When it comes to climate change, our biggest problem isn't the science. It is ourselves. (Don't worry, I'll get to the online journalism shortly.)
  • My Two Cents On Advertiser Versus Agency Debate
    I want to thank Nancy Hill of the 4A's and Bob Liodice of the ANA for examining the critical issues of talent, compensation and the media and advertising industry's slowness to change in back-to-back columns in The Wall Street Journal's "CMO Today" earlier this week. Each courageously went out on a limb, and our industry will be better for it.
  • Mobile Is A Meta-Channel -- That's Why It Will Solve Attribution Challenge
    If everyone has a mobile device, why is mobile marketing so difficult for marketers? Why are the companies tasked to deliver mobile marketing opportunities so challenged in the marketplace? The answer is surprisingly simple, as was recently stated very clearly by a colleague of mine, Jeff Frantz. Mobile is a "meta-channel," as he puts it -- exactly the right phrase and one I sincerely wish I had thought of first.
  • Swim With The Sharks -- Or Get Out Of The Water
    Ladies and gentlemen, the feeding frenzy has begun. And that can only mean one thing: It's Shark Week. Originally launched in 1988, Shark Week is the longest-running cable television event in history. While it started as strictly a TV promotion, Shark Week has exploded into a social media phenomenon.
  • The Inevitability Of Generational Leadership
    Are you frustrated with the leadership in your organization? Perhaps it can be explained by which generation they belong to. A lot has been written about generations: the Baby Boomers, Generation X, Y and now Z. Marketers like these terms, as they help to group together an otherwise diverse slice of the population. It simplifies, much as "young adults" or "moms" do as a qualifier. However, as much as the generations are a means to define a group of people, they also apply to the generations of marketers themselves that work across our magnificent industry. And I believe it's undoubtedly ...
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