Every company promotes innovation and progress within its marketing organization. Yet, culturally and structurally many organizations have hurdles in place that stifle the very process that yields innovative and effective new ideas.

So what’s holding your team back?

The answer is simple: fear.

Fear of Failure: If the corporate culture doesn’t support a little risk, exploration, trial and error, and failure, then it doesn’t support innovation and progress. If you’re stepping outside your comfort zone and developing creative approaches to reaching, influencing and engaging consumers, then you’re bound to have some flops. But these failures are necessary to hit the ...
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War! The Fight For The Future Of Advertising 
Posted by Matt Straz on Feb 13, 11:07 AM
There is a war taking place in advertising, one that will determine what the industry will look like for years to come. This battle is being waged on multiple fronts, but the outcome will be based on one question: What technology will marketers use to create, target, deliver and measure their ads? The winning software will make its makers rich and powerful. The losers will fade into history. Everyone else in advertising will be inexorably linked to the technology that wins, perhaps for generations.
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'Don't Be A Dick' Is The New 'Don't Be Evil' 
Posted by Kaila Colbin on Feb 10, 10:11 AM
Tonight, I am a virgin. I'm in attendance at Kiwi Foo: the New Zealand iteration of the seminal un-conference whose agenda is created entirely by its attendees and whose value, therefore, lies in the caliber of its guest list. As you can imagine, I felt pretty honored to get an invitation -- and tonight, as festivities kicked off, I also felt the way about-to-be-deflowered people have felt from time immemorial, wondering: "How exactly are we expected to behave here?"
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The Past & Future Of Sports In Video 
Posted by Cory Treffiletti on Feb 8, 9:08 AM
Over the last few weeks I've been thinking a lot about sports marketing, and this past weekend I was reminded of why: the emotions tied to sports are palpable and real, and they are the kind of emotions that brands can only dream of being associated with.
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Rallying The Digital Troops FTW 
Posted by Jason Heller on Feb 7, 11:13 AM
Every company should have a digital champion to facilitate and motivate the progressive cultural shift towards embracing cross-functional collaboration and iteration. Sometimes this digital muse is an internal team member, and sometimes an external partner. But without that spark, all pistons won't be firing. Marketing leaders must adopt a formal plan to organize for digital excellence, develop written processes, rally the troops, and enforce productive workflow.
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